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YCC

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Your choice colorado

Lead Designer, Branding, Illustration

 
 
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Your Choice Colorado was an organization our team created to allow the sale of beer and wine above 3.2% in the grocery stores of Colorado. We worked with the agency Beekeeper to build out the YCC brand, creating a friendly and youthful look with strong Colorado colors.

 
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I stepped up as the lead designer - creating numerous social images, infographics, print materials, animated gifs, and digital advertisements. I had full control of the visual design and explored the limits of the YCC brand, working with our client lead to implement messaging, concepting, and copy writing. 

 
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After months of work, YCC succeeded and all Coloradans can now purchase stronger beer + wine in their local grocery stores. 

 
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