YCC

Your Choice Colorado was an organization our team created to allow the sale of beer and wine above 3.2% in the grocery stores of Colorado. We worked with the agency Beekeeper to build out the YCC brand, creating a friendly and youthful look with strong Colorado colors.

I stepped up as the lead designer - creating numerous social images, infographics, print materials, animated gifs, and digital advertisements. I had full control of the visual design and explored the limits of the YCC brand, working with our client lead to implement messaging, concepting, and copy writing. 

After months of work, YCC succeeded and all Coloradans can now purchase stronger beer + wine in their local grocery stores.