NextGen

NextGen America is a progressive advocacy nonprofit and political action committee created by Tom Steyer that mobilizes young voters & aims to get climate forward politicians elected. For over 3 years I worked with NextGen to execute fun, engaging social content and banners.

NextGen was never afraid of trying out a crazy messaging track or design, allowing our team to make some very fun work aimed at a young, energetic audience. For the 2016 cycle, I took the lead on concepting and execution for some of NextGen’s social campaigns- delivering 187 pieces of creative over a 3-month period.

They needed content that made politics fun, from Snapchat filters and interactive video designs to social content that leaned hard into memes, I became an expert in millennial messaging.