USA Facts

USA Facts was started by Steve Ballmer to combat fake news, and make government data more accessible.  I worked with our client team to build out their social presence. USA Facts is basically data visualization for the masses, simplifying seriously complex government issues into consumable, unbiased data.

I worked with our client team to build out USA Fact’s social presence, defining the “brand in action” for social and acting as the lead social designer.

We were having trouble getting social graphics approved, with so many ways to approach the data and a huge set of colors there were almost too many options to decide. To combat this bottleneck, I built out an expansive template database- addressing all the different types data and implanting a complex brand system.

These templates streamlined our approval system and design timelines, allowing us to focus on the data and overarching social strategy.