Warren Direct Mail

At the Elizabeth Warren for President campaign, we built a fully in-house creative direct mail team - creating over 20 unique designs in a 3 month period. As a senior designer l helped launch our direct mail program, designing a series of pieces telling Elizabeth’s story to swing voters across Iowa.

Iowa’s voters are inundated with political mail as the first state to vote in the Democratic Primary, so we aimed to create pieces that uplifted Warren’s story while being beautiful enough to hang on the fridge. Rather than rely on full colors photos, I opted to use a variety of full body cutouts and bold, eye catching covers matched with simple, consistent text treatments and lightly branded colored borders.

Working with the design team, a dedicated project manager, a team of talented writers, and senior leadership our greatest challenges were limited timelines and crafting an internal review process to included all the key players. Communication and teamwork were our keys to success as we built out an Google Slides internal approvals for concrete feedback and passed edits between designers to work on multiple pieces at once.