Biden victory fund 2020
Creative Direction - Fundraising Ads
Biden For President, the DNC, and 47 state parties entered a joint fundraising agreement as the Biden Victory Fun - I joined the team with two months to go, acting as the Creative Director for all fundraising ads overseeing multiple designers cranking out hundreds of designs for the campaign.
We revamped the look and feel of Biden’s fundraising ads to improve efficacy and brand identity. We worked with the Biden creative team to create an advertising brand that fit with the existing campaign brand, was eye-catching, and still embodied best practices. Alongside a data scientist, I built out a rigorous A/B testing to challenge assumptions and fully optimize our ad creative for conversions.
Our ads raised over 1.4M in contributions.
