NCAA
Design
I worked for the NCAA for over 2 years, producing tons of digital advertisements and working with our client leads as a creative strategist. Our initial engagement with NCAA relied heavily on client provided images. We paired strong messaging with clean photos and type, sticking to strict brand guides to build out HTML5 banners and promoted social content.
The client team brought me in two write stronger creative briefs, where I was able to influence strategy and take control of producing more advanced creative units to better capture our audience's attention.